Design and Build A
Winning LinkedIn Profile

(1) While I can see LinkedIn being highly effective for some types of businesses that are B2B, I am not sure if it will work for B2C type businesses. I just don’t think it rates highly in the decision-making process of my target market.

If you do a LinkedIn search for your ideal clients, most people are amazed by how many potential clients it uncovers. I have worked with clients who have used LinkedIn for both B2B and B2C businesses. If your clients genuinely aren’t on LinkedIn, this course won’t help, but please conduct the search so you can know for sure whether your market is on LinkedIn.

(2) Most people who want to connect with me are those wanting to sell me stuff – generally people who are LinkedIn and SEO ‘experts’.

Agreed — most people on LinkedIn use it poorly and try to sell in an inappropriate, spammy way. However that says more about the people than the platform. LinkedIn is like the ultimate digital business networking platform with all your ideal clients on it. If presented with a room full of ideal clients, most of us would introduce ourselves, engage in conversations and build relationships. Sadly few follow this approach on LinkedIn…which is also exciting because it presents the opportunity to stand out and interact like a good business person.

20 mins a day is all you need, plus 5 x 1 hour blocks to go through the 3 modules and the Q&A session. Of course if you want faster results, you can dedicate 30 minutes or more a day. Once you’ve developed your own outreach and messaging system, a $20/hr virtual assistant can certainly help with some the grunt work of outreach and responding to enquiries. Just don’t outsource the ‘relationship’ side of LinkedIn to someone else.

My thinking is that there will be a considerable investment of time, up front, plus I may have to invest in an expensive LinkedIn sales navigator subscription to succeed on LinkedIn.

My proven system is a very low-tech approach and can be used on the free version of LinkedIn. If you can message on LinkedIn, write an email and book calls you are already equipped with all the skills you require!

My recommendation is NOT to invest in LinkedIn Sales navigator until you are getting results from the free version of LinkedIn. You can’t drive a Formula 1 car if you don’t know how to drive! LinkedIn sales navigator is like a Formula 1 car.